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Can we continue to run ads when we reach our credit amount?

[ Edited ]
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# 1
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We recently were approved for a credit line of $150k with AdWords. If or when we reach that limit, can we continue to run ads? We are planning to scale our budget to run more and will hopefully hit this amount per month in the next month or so. Will we get notified as our balance approached the limit or when we hit that limit and be able to pay the balance immediately so we can keep running? Also, is there a way to get this credit limit increased as we continue to grow?

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Accepted by James_Clemens (Top Contributor)
January 2017

Can we continue to run ads when we reach our credit amount?

[ Edited ]
Top Contributor
# 2
Top Contributor

Once you reach the limit, Google submits the charge to the CC issuer. As long as the charge is approved, by the credit card issuer, (and this is done instantly) the campaign will continue to run.

There is no advanced notice or "payment due". So if you wish to limit the spend use the daily budget to limit your spend.

Good luck;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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