AdWords
4K members online now
4K members online now
Find out more about AdWords billing options, forms of payment, and promotional codes
Guide Me
star_border
Reply

CPC

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm new to this. I don't understand how the billing works. I put in my max bid for CPC at $1, yet for the call clicks I've been getting, it charges me $5+. How is that number calculated?

Thank you for any light you may be able to shed!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Shield P
May 2017

CPC

Top Contributor
# 2
Top Contributor

Hi Shield,

 

Are you using bid adjustments?

 

As you are getting high CPC on call clicks, please check your device bid adjustments.

 

Select the campaign -> Settings -> Devices -> Bid adjustment

 

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Shield P
May 2017

CPC

Top Contributor
# 2
Top Contributor

Hi Shield,

 

Are you using bid adjustments?

 

As you are getting high CPC on call clicks, please check your device bid adjustments.

 

Select the campaign -> Settings -> Devices -> Bid adjustment

 

Deepak

CPC

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I called and got the answer. I originally created the ad in google Adwords Express. Express has a different way of charging than Adwords. It bundled the budget together to get views every other day. It would have balanced out in the end.

CPC

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

last month I maintained my campaign budget 800  then my CPC is normal. this month I increased my budget 2000 suddenly my CPC is increased please guide me.