Budget problem : having 2 campaigns, 1 weekend, 1 weekdays[ Edited ]
September 2013 - last edited September 2013
Let's imagine there are 2 campaigns , one with a budget for weekdays that is working within parameters and one for weekends which is scheduled to be enabled on an average of 8 days per month, for a single selected month of 30 days.
Now for the weekend campaign we have a budget of 200 $ per day , and we know the rule that says AdWords can use a 120% of the daily budget . Now what I ask you is this :
a) Is there a risk for the weekend campaign have a cumulated spent of 8 x 200 $x 120% =1920$ ?
b) The system will compensate the overspending with a lower spending , even if the other 22 days of the month are excluded by scheduling , and the resulting spent is no higher than 8 x 200 = 1600$ ?
As far as I understand the algorithm that makes this compensation of +20% -20% works for a time span of 30.4 average days in a month. The documentation says nothing about how compensation is done for a smaller amount of days.
Did anyone have experience with such a scheduling and with having a spent higher than expected ?
Re: Budget problem : having 2 campaigns, 1 weekend, 1 weekdays
As per: https://support.google.com/adwords/answer/2404244
"But if you want to reach your customers within a special "window of opportunity," then ad scheduling is for you. It lets you specify certain hours or days of the week when you want your AdWords ads to show. Note that ad scheduling won't change your overall daily budget -- we'll try to spread the spending evenly across any segments you've scheduled in that calendar day."
Option (a) is what would happen.