AdWords
5.1K members online now
5.1K members online now
Find out more about AdWords billing options, forms of payment, and promotional codes
Guide Me
star_border
Reply

As soon as the clicks hits my budget amount will Adwords overcharge me?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a strict budget and need to stay within it and I have done clicks before with Facebook and they ended up with there hand in my piggy bank.

2 Expert replyverified_user

Re: As soon as the clicks hits my budget amount will Adwords overcharge me?

Top Contributor
# 2
Top Contributor

Hi @James H it's very difficult to be precise with spend on a daily basis because of the size of the AdWords network and inevitable time delays in stopping Ads showing.  AdWords allows for a 20% overspend on any given day to account for this.  However, you will never be charged for any more than your daily budget stipulates and you may receive overdelivery credits to correct any discrepancies, so while you may see on one particular day that your daily budget has been exceeded, over time you won't be overcharged.

 

More about budgets and charging periods here:  

 

Billing Periods

Adjustments

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: As soon as the clicks hits my budget amount will Adwords overcharge me?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello,

What happens if our budget runs out in the first week? Does it suspend the
Ad? Where are those people redirected to?

Please let me know.

S

As soon as the clicks hits my budget amount will Adwords overcharge me?

Rising Star
# 4
Rising Star

Hi @James H,

 

Neither the ads nor the account will get suspended but the ads will not trigger until you make another payment.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’