AdWords promotion code hasn’t affected my balance?
We often get users ask questions about how promotion codes for AdWords affect their balance and what the general requirements are in order to activate the code. Brittany, one of our billing specialists, is here to provide clarification.
Re: AdWords promotion code hasn’t affected my balance?[ Edited ]
Re: AdWords promotion code hasn’t affected my balance?
Many of our promotion codes are spend match promotions, meaning that Google matches your spend usually within a certain timeframe with a credit toward future advertising. You'll still receive a credit for advertising, but you are required to have a certain ad spend on your account before you receive this credit.
For example, if you spend $50 and then apply a spend match code, your balance will not fall to $0. Instead, this credit will go toward future advertising costs on your account. In this example, you will still owe the $50 you had spent initially.
I hope this helps explain the way our promotion codes work. If you have any questions about this, please don’t hesitate to post them here.