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AdWords Consolidated Billing for Agencies

[ Edited ]
Community Manager

What is Consolidated Billing?

A billing system in AdWords that allows you to combine multiple account invoices into one single invoice. It will eventually replace MDOs.

 

Why use Consolidated Billing?

  1. Create, fund and manage your AdWords budgets without having to contact a Google representative each time, even for new accounts.
  2. More control over how your invoices are structured e.g. one invoice for everything or multiple invoices per brand/division/country etc.
  3. Improved invoices that show spend for multiple accounts and are available for download in your account at the beginning of the month.

 

When will Consolidated Billing be available?

Accounts are migrating to this new format now and will continue to do so until the end of the year.

 

What do I need to do?

Carry on as normal until your AdWords account has been upgraded to the new system. You’ll receive a notification when this happens. 

 

 

What is the difference between Standard (ALO/MDO) and Consolidated Billing?

Standard (ALO/MDO) Billing

  • New ALO/MDO only available upon request from your Google rep.
  • Invoices and billing setup options accessed through MCC account.
  • Invoices mailed in the post or downloaded.
  • All client accounts required to have an account level billing address.
  • Accounts governed by an ALO/ MDO-specific Service Agreement.

Consolidated Billing

  • One Master Service Agreement to be accepted. Beyond which you can create budget orders in any account without the need to contact a Google representative.
  • Invoices available for download at the beginning of the month. Email delivery option also available.
  • Great invoice flexibility. Set up multiple invoices to suit your accounting requirements e.g. by client/brand/product/division/ category.

 

 

 

1 Expert replyverified_user

Re: AdWords Consolidated Billing for Agencies

Community Manager
0 Stars
Making billing easier for agencies!

Re: AdWords Consolidated Billing for Agencies

Level 19

Thank you KathleenG, the email delivery of invoices is a nice update, I hope it becomes a feature also in normal business accounts.

Re: AdWords Consolidated Billing for Agencies

Level 1
0 Stars
Will this allow users to set monthly budgets at MCC level rather than individual accounts?

Re: AdWords Consolidated Billing for Agencies

Level 1
0 Stars
But how do we pay? wire transfer or credit card?

Re: AdWords Consolidated Billing for Agencies

Level 1
0 Stars
Kathleen, Is it applicable for all countries, or selected ones?

Re: AdWords Consolidated Billing for Agencies

Community Manager
0 Stars

Hi All, here are the answers to your above questions!

 

"Will this allow users to set monthly budgets at MCC level rather than individual accounts?"

No. Budget orders will still be managed at the Client level. The main benefit here is that you will get one invoice per month with a breakdown per account, and you only have to pay Google in one payment (per currency)!

 

"But how do we pay? wire transfer or credit card?"
Monthly invoicing must be paid by bank transfer or cheque. This information will be provided at the bottom of each invoice.

 

"Is it applicable for all countries, or selected ones? "

This available for all countries where monthly invoicing is already a payment option, and you have an approved line of credit with Google! 

 

 

 

Re: AdWords Consolidated Billing for Agencies

Level 1
0 Stars
Fantastic news! Most agencies have their clients use their own billing information, but for some larger organizations where you pay for your clients clicks - this is a must have! woo-hoo!

Re: AdWords Consolidated Billing for Agencies

Level 8
0 Stars
Hi Gusti,

I have worked with media agency in past and usually Google Gives a credit period of 45-60 days to clear these bills. These can be paid via wire transfers / cheques etc.

Re: AdWords Consolidated Billing for Agencies

Level 5
0 Stars
Hi, new to Adwords mcc account but not new to Adwords! I was wondering if there is a quick way to get our mcc account upgraded to consolidated billing? Thanks!
Experts in the Topic
KathleenG