AdWords
4.3K members online now
4.3K members online now
Find out more about AdWords billing options, forms of payment, and promotional codes
Guide Me
star_border
Reply

1 impression, 2 clicks billed?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all,

Please excuse my Noob-Ness in this area of expertise but i am wondering how is it possible that i can be billed for 2 clicks on one impression. I am curruntly exploring a simple auto bid local campaign that i allowed google to set my bids, it show 1 impression and 2 clicks, costing me $11 per click and maxing the daily budget, like i said i was just testing the waters for possible activity and for the 1st week it was hardly even clicked with little impressions to which i get the rules somewhat about rankings and clicks etc etc, juyst dont get how 1 impression allows two clicks, isnt it against the googles own rules about multible clicks for 1 add?.. or is it 1 add impression on the same keyword on to differant users? (how is that even possible).

 

Any ways just was wondering what the general thought was about this and a reason as to why it may be as it is.

 

Cheers

 

Lewie

Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: 1 impression, 2 clicks billed?

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi elitelewie

This a phenomenon that happens quiet a lot.

I have found this statement from google which hopefully explains it.

 

Google's response

Though it isn't possible to have more clicks than impressions, at times, 
your account reports may reflect more clicks than impressions, or a 
clickthrough rate (CTR) of more than 100%. Let me explain why this 
happens. 

First, the reports that you see in your account are not in real time. 
Clicks are updated about every hour while impressions are updated every 
few hours. Therefore, it is possible that the number of clicks displayed 
in your reports exceeds the number of impressions, until your reports are 
completely updated. This usually happens by the end of the day (11:59 pm 
in the time zone you've selected for your account). 

To see the greatest accuracy in your reports, I suggest you review a given 
day's reports on the following day/s, when the servers have finished 
reporting the clicks and impressions. 

Second, because browsers cache the search results and ads on search 
results pages, Google registers only one ad impression per search. 
However, your reports will show multiple clicks if a Google user clicks on 
your ad more than once in a cached browser session. 

You may see a certain amount of multiple clicks in your weblogs. These 
clicks represent legitimate users accessing your advertisement in expected 
ways. It's possible that a user legitimately clicks on your ad more than 
once. For example, the user may be comparison shopping or returning to 
your site for more information. Additionally, some Internet Service 
Providers assign a single IP address to more than one user. In this case, 
multiple clicks from the same IP address don't mean that someone is 
clicking multiple times on your ad.

Re: 1 impression, 2 clicks billed?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi JonasSH,

 

Many thanks for the smart reply, it cetainly does explain this "phenomenon" well, i will check over it after midnight for the details explained in the detailed message and keep this thread updated with changes if any.

 

Thank you again for your prompt reply

 

Lewie


JonasSH wrote:

Hi elitelewie

This a phenomenon that happens quiet a lot.

I have found this statement from google which hopefully explains it.

 

Google's response

Though it isn't possible to have more clicks than impressions, at times, 
your account reports may reflect more clicks than impressions, or a 
clickthrough rate (CTR) of more than 100%. Let me explain why this 
happens. 

First, the reports that you see in your account are not in real time. 
Clicks are updated about every hour while impressions are updated every 
few hours. Therefore, it is possible that the number of clicks displayed 
in your reports exceeds the number of impressions, until your reports are 
completely updated. This usually happens by the end of the day (11:59 pm 
in the time zone you've selected for your account). 

To see the greatest accuracy in your reports, I suggest you review a given 
day's reports on the following day/s, when the servers have finished 
reporting the clicks and impressions. 

Second, because browsers cache the search results and ads on search 
results pages, Google registers only one ad impression per search. 
However, your reports will show multiple clicks if a Google user clicks on 
your ad more than once in a cached browser session. 

You may see a certain amount of multiple clicks in your weblogs. These 
clicks represent legitimate users accessing your advertisement in expected 
ways. It's possible that a user legitimately clicks on your ad more than 
once. For example, the user may be comparison shopping or returning to 
your site for more information. Additionally, some Internet Service 
Providers assign a single IP address to more than one user. In this case, 
multiple clicks from the same IP address don't mean that someone is 
clicking multiple times on your ad.


 

Re: 1 impression, 2 clicks billed?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
first impressions mean sooooooo much

Re: 1 impression, 2 clicks billed?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you very much

Re: 1 impression, 2 clicks billed?

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
It could be possible if you are using site link Ad Extension - AdWords charges no more than two clicks (per impression) on each ad and its extensions.

1 impression, 2 clicks billed?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

 

Google is incorrect and is borderline for a class action lawsuit.  This has happened to me 3 times, where I get 2 clicks from 1 impression.  I go back to the report DAYS and even WEEKS later and it is still showing 2 clicks from 1 impression.  BUT WAIT, I have more evidence.  I receive an alert sound on my computer every time someone visits my website so I know exactly when someone is visiting.  On all 3 instances, I only received 1 visitor for the entire day so I know for a fact that someone only clicked on my ad once but they double charged me the clicks.  This has happened 3 separate times.  The first time I dismissed it as a fluke glitch, the 2nd time I called Google Support only to be treated rudely by some lady in India and given false excuses as to the cause, her manager told me it was because the visitor added my link to his favorites in his web browser and if re-clicks on that link then it charges me a 2nd time, but is a complete lie in my case since I know for a fact that I only received 1 visit on my website for the entire day.  Anyhow, I was forced to let it go.  Then it just now happened AGAIN a 3rd time - double charged for a single click.  I contacted support yet again and their response was "I don't see any invalid clicks" and that was that.