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why quality score value is 10/10 when CTR is zero?

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# 1
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Accepted by topic author Rashmi M E
September 2015

Re: why quality score value is 10/10 when CTR is zero?

Top Contributor
# 3
Top Contributor

Hi @Rashmi M E

As mentioned, this would be a rare case;

Once you add a new KW, initially, the QS granted, is based on other advertisers QS for the same KW (based on exact match), until the KW gains enough statistical data (i.e CTR and impressions) to calculate  a specific QS for this specific KW. 

 

EDIT: as of today, this "default" QS, initial assigned  would be: 6.

https://plus.google.com/+GoogleAds/posts/aw9kTjzGLcz

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: why quality score value is 10/10 when CTR is zero?

Rising Star
# 2
Rising Star
Hi Rashmi, how are things?

This is not a rule that will always give QS 10/10 for keywords with 0% CTR. It's just that usually when the keyword doesn't have any historical data, Adwords can't define QS, average CPC and some other data to attribute with your data.

You can notice that new keywords usually have high QS that tends to lower a little bit over time.

Hope this helps.

Leandro Martinez | Basta1Click

Marked as Best Answer.
Solution
Accepted by topic author Rashmi M E
September 2015

Re: why quality score value is 10/10 when CTR is zero?

Top Contributor
# 3
Top Contributor

Hi @Rashmi M E

As mentioned, this would be a rare case;

Once you add a new KW, initially, the QS granted, is based on other advertisers QS for the same KW (based on exact match), until the KW gains enough statistical data (i.e CTR and impressions) to calculate  a specific QS for this specific KW. 

 

EDIT: as of today, this "default" QS, initial assigned  would be: 6.

https://plus.google.com/+GoogleAds/posts/aw9kTjzGLcz

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: why quality score value is 10/10 when CTR is zero?

Rising Star
# 4
Rising Star

Very important change. Thanks for sharing @MosheTLV


Leandro Martinez | Basta1Click

Re: why quality score value is 10/10 when CTR is zero?

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# 5
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I saw QS 6 in an account I started today.. I ignored it that time but now I know the real reason behind it. Thanks to you MosheTLV for sharing the update Smiley Happy