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which is better ad group level or campaign level ad extension?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Guys,


Just simple question, I want to setup ad extension for my different campaigns. I want to setup call extension and sitelink ad extensions. But not sure which is better ad group level ad extension or campaign level ad extension? So please let me know which is most recommended. My site is related common core courses with provide online course for different courses like common core for Math Classes, Common Core for English Classes etc. So, I have to setup sitelink and call extensions for these different landing pages.


So please Suggest Good Ideas.




1 Expert replyverified_user

Re: which is better ad group level or campaign level ad extension?

Top Contributor
# 2
Top Contributor

Hi Deepak,


IMO, the decision here will be based on what you can come up with for sitelinks as you need unique URLs for each one.  Also, take a look at your site you have so much variation and distinction between your ad groups that you feel the need for ad extensions at the ad group level. Are there any other circumstances where you would need control of the sitelinks at the ad group level like scheduling or seasonal changes...


I don't think it's about one is better than another, Ad Group vs Campaign Level, I think it's more about what makes the most sense for you and your account.


Not sure if this helps but figured I'd chime in anyways.





Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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