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which display URL and Final URL URL use in ads??

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# 1
Follower ✭ ☆ ☆

Hello Everyone,

 

I want to promote a client business with a sub-domain created on my website. like abc.xyz.com

 

Please suggest me, which display URL and Final URL URL use in ads??

A.  Display URL- www.abc.com

      Final URL- abc.xyz.com

 

B.  Display URL- www.xyz.com
      Final URL- abc.xyz.com

 

or any other.

 

Thanks in advance.

Daisy

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Accepted by CassieH (Community Manager)
December 2015

Re: which display URL and Final URL URL use in ads??

Top Contributor
# 3
Top Contributor
Display URL should be always your primary domain.

You can not use abc.com in Display URL. IT should be either xyz.com or abc.xyz.com.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

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Re: which display URL and Final URL URL use in ads??

[ Edited ]
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# 2
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Hello Daisy M Smiley Happy

 

Welcome to the community.

If your URL begins with a subdomain, your display URL may include it. So, the option B will be used.

Here are the infos:- 

1) Display URL- https://support.google.com/adwords/answer/2616010?hl=en

2) Final URL- https://support.google.com/adwords/answer/6080568?hl=en&ref_topic=24936

 

Hope that helps a bit. Good luck Smiley Happy

Marked as Best Answer.
Solution
Accepted by CassieH (Community Manager)
December 2015

Re: which display URL and Final URL URL use in ads??

Top Contributor
# 3
Top Contributor
Display URL should be always your primary domain.

You can not use abc.com in Display URL. IT should be either xyz.com or abc.xyz.com.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: which display URL and Final URL URL use in ads??

Top Contributor
# 4
Top Contributor
Hi Daisy M,

To clarify just a bit, the Display URL must match the domain where the user ends up after all redirects.

In this case, as Rakesh has correctly stated, it should be either xyz.com or abc.xyz.com.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords