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whats the difference between broad match and exact match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

t all just confuses me, so can someone just explain in more detail

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: whats the difference between broad match and exact match

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Broad match allows your ad to show for searches on similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations..
• Example: kittens
• Searches that can match: kittens, kitten photos, adopt a kitten

Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
• Example: [adopt a kitten]
• Search that can match: adopt a kitten, adopt a kiten.

Check the full article here: https://support.google.com/adwords/answer/6324?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: whats the difference between broad match and exact match

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Broad match allows your ad to show for searches on similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemmings (such as floor and flooring), related searches, and other relevant variations..
• Example: kittens
• Searches that can match: kittens, kitten photos, adopt a kitten

Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
• Example: [adopt a kitten]
• Search that can match: adopt a kitten, adopt a kiten.

Check the full article here: https://support.google.com/adwords/answer/6324?hl=en