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what is the importance of qualty score

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# 1
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1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: what is the importance of qualty score

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Quality score gives you insights over your keywords and how much they are relevant with your ad text and your website text.
More about that here:
https://support.google.com/adwords/answer/2454010?hl=en
With higher quality score for your keywords you pay less per click.
So better qulity = less cost.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: what is the importance of qualty score

Top Contributor
# 3
Top Contributor
Just to add a little to @Drazan F 's reply... QS is an important factor since Google essentially multiplies your bid by your QS to determine where you are positioned in the auction for ad slots.

If you want your ad to appear above a competitor's ad then your bid x QS must be higher than hers. If your QS is lower than hers, then your bid will have to be higher and you will pay more than her to get the higher position.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: what is the importance of qualty score

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Quality score gives you insights over your keywords and how much they are relevant with your ad text and your website text.
More about that here:
https://support.google.com/adwords/answer/2454010?hl=en
With higher quality score for your keywords you pay less per click.
So better qulity = less cost.
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: what is the importance of qualty score

Top Contributor
# 3
Top Contributor
Just to add a little to @Drazan F 's reply... QS is an important factor since Google essentially multiplies your bid by your QS to determine where you are positioned in the auction for ad slots.

If you want your ad to appear above a competitor's ad then your bid x QS must be higher than hers. If your QS is lower than hers, then your bid will have to be higher and you will pay more than her to get the higher position.

Re: what is the importance of qualty score

Badged Google Partner
# 4
Badged Google Partner
For those that want a more indept explanation about Quality score
Googler Sean Quadlin has put out a white paper on Understanding Quality Score here:
Settling the (Quality) Score
Using Quality Score to Guide Optimizations

https://storage.googleapis.com/support-kms-prod/SNP_D1067664441146672582C1C11DBDBD8F0E63_6090702_en_...

and a Video here:
Google Best Practices - Settling the (Quality) Score
https://www.youtube.com/watch?v=cMoOQ0cxioI