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what is the idea of average cost on one click on sitelinks?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am running an text ad under search network  with 4 sitelinks. I have found that the avg cost per click of my sitelinks is quite high. I want to know thw idea of CPC of sitelinks. If anyone caclarify this it would be a great help for me.

 

Thanks in advance.

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

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Marked as Best Answer.
Solution
Accepted by topic author Anuraag Kumar S
September 2015

Re: what is the idea of average cost on one click on sitelinks?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thankyou for the response

How can set a maximum CPC for my sitelinks so that the avg CPC will be below that amount ? Is there any way ?please suggest.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Anuraag Kumar S
September 2015

Re: what is the idea of average cost on one click on sitelinks?

Top Contributor
# 4
Top Contributor
Hi Anurag,
You can not set the max CPC for site link, it works with ads and keywords. And your Avg CPC of site link is never higher than the keyword max CPC.


--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: what is the idea of average cost on one click on sitelinks?

Top Contributor
# 2
Top Contributor

Hi Anurag,

 

Welcome to the AdWords CommunitySmiley Happy

 

The cost of sitelink click is calculated same ways as cost of normal ads click. Avg CPC of sitelink can be more or less as per the competition. And your Sitelink will always appear in the Top third positions but your normal text ads can appear at any place, so this could be also one reasons of higher Avc CPC of Sitelink.

 

Please follow the below link for more info:-

https://support.google.com/adwords/answer/2375416?hl=en

Read the "How much sitelinks cost" sections.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Anuraag Kumar S
September 2015

Re: what is the idea of average cost on one click on sitelinks?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thankyou for the response

How can set a maximum CPC for my sitelinks so that the avg CPC will be below that amount ? Is there any way ?please suggest.
Marked as Best Answer.
Solution
Accepted by topic author Anuraag Kumar S
September 2015

Re: what is the idea of average cost on one click on sitelinks?

Top Contributor
# 4
Top Contributor
Hi Anurag,
You can not set the max CPC for site link, it works with ads and keywords. And your Avg CPC of site link is never higher than the keyword max CPC.


--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’