what is the exact use of google tag manager for e-commerce website?
i am running e-commerce campaign for my client. I need exact uses of google tag manager uses in e-commerce website point of view. most of the peoples says instead of conversion code and re-marketing code instead of we can use google tag manager? Is it correct. I need exact idea please suggest me friends.
You do not use GTM inplace of remarketing and conversion codes, you use GTM for those codes.
GTM is a container that allows you to place all your tracking codes within. That way there is only one piece of code that you add to your website. You then add any tracking codes you need on GTM, including custom tracking codes.
Learn more here:
Clynton's is a bang on answer to your question. I will only try to make it a bit simpler for you to understand.
The primary aim of Google Tag Manager (GTM) is to make things easier and enhanced for us all. When you do not use GTM, you have no choice but to add scripts like Conversion, Remarketing, Analytics etc. separately on the page. Hence, you need to set up a number of scripts on the page to track everything properly. Moreover, it also affects your page load time. If you are using four different scripts on your landing page, any web browser will need to load all of them separately. Technically speaking, browser needs to make 4 additional http requests. It all makes the page load slower.
Using GTM, you can make it a single script on your page. It means you will have considerably fast page load experience. Remember, a bad page speed may affect your quality score and organic rankings adversely.
To sum up I would say GTM is an outstanding tool which makes it easier for us to manage several scripts without affecting page speed, rather it enhances it.
Hope it helps.
About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.