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what is the difference between re-marketing and re-targeting ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

can you show the exact difference between re-marketing and re-targeting

3 Expert replyverified_user
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Accepted by MosheTLV (Top Contributor)
August 2016

Re: what is the difference between re-marketing and re-targeting ?

Rising Star
# 2
Rising Star
Hi Angelo,

There is no technical difference between the two.
It is just like "advice" and "advise".

Please go through the similar thread:
https://www.en.advertisercommunity.com/t5/Advanced-Features/Remarketing-vs-Retargeting/td-p/371582

Regards
Archit, AdWords Rising Star, Community Profile
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: what is the difference between re-marketing and re-targeting ?

Rising Star
# 2
Rising Star
Hi Angelo,

There is no technical difference between the two.
It is just like "advice" and "advise".

Please go through the similar thread:
https://www.en.advertisercommunity.com/t5/Advanced-Features/Remarketing-vs-Retargeting/td-p/371582

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: what is the difference between re-marketing and re-targeting ?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Angelo
here is a different take on the matter:
Retargeting is most often used to describe online ad placements and display ads, served based on a user’s activity on your site. A user comes to your site, a cookie’s set and you can now target ads to them on other sites they visit, hence the term retargeting.
“remarketing” is typically the term used to describe re-engaging customers with email. remarketing is used to describe shopping cart abandonment email campaigns, upsells/cross sell emails (think those very personalized Amazon emails you get after you’ve bought a product) and lifecycle marketing emails.

Regards,
Zaby

Re: what is the difference between re-marketing and re-targeting ?

Top Contributor
# 4
Top Contributor
This is the same terminology: targeting users who already visited the site. Google adheres to the term Re-marketing, while other display platforms commonly use re-targeting;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: what is the difference between re-marketing and re-targeting ?

Top Contributor
# 5
Top Contributor

Hi guys,

 

I totally agree with @MosheTLV here in that the 2 terms have the same meaning. Please refer to the teachings from Googler @Paritosh V in the article linked to below:

 

***   Understanding the Difference Between Remarketing and Retargeting   ***

https://www.en.advertisercommunity.com/t5/Articles/Understanding-the-Difference-Between-Remarketing-...

 

Short note to Archit: advice is a noun while advise is a verb.

 

Best,

Lakatos