AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.7K members online now
3.7K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

what is the difference between re-marketing and re-targeting ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

can you show the exact difference between re-marketing and re-targeting

3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: what is the difference between re-marketing and re-targeting ?

Top Contributor
# 2
Top Contributor
Hi Angelo,

There is no technical difference between the two.
It is just like "advice" and "advise".

Please go through the similar thread:
https://www.en.advertisercommunity.com/t5/Advanced-Features/Remarketing-vs-Retargeting/td-p/371582

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: what is the difference between re-marketing and re-targeting ?

Top Contributor
# 2
Top Contributor
Hi Angelo,

There is no technical difference between the two.
It is just like "advice" and "advise".

Please go through the similar thread:
https://www.en.advertisercommunity.com/t5/Advanced-Features/Remarketing-vs-Retargeting/td-p/371582

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: what is the difference between re-marketing and re-targeting ?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Hi Angelo
here is a different take on the matter:
Retargeting is most often used to describe online ad placements and display ads, served based on a user’s activity on your site. A user comes to your site, a cookie’s set and you can now target ads to them on other sites they visit, hence the term retargeting.
“remarketing” is typically the term used to describe re-engaging customers with email. remarketing is used to describe shopping cart abandonment email campaigns, upsells/cross sell emails (think those very personalized Amazon emails you get after you’ve bought a product) and lifecycle marketing emails.

Regards,
Zaby

Re: what is the difference between re-marketing and re-targeting ?

Top Contributor
# 4
Top Contributor
This is the same terminology: targeting users who already visited the site. Google adheres to the term Re-marketing, while other display platforms commonly use re-targeting;
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: what is the difference between re-marketing and re-targeting ?

Top Contributor
# 5
Top Contributor

Hi guys,

 

I totally agree with @MosheTLV here in that the 2 terms have the same meaning. Please refer to the teachings from Googler @Paritosh V in the article linked to below:

 

***   Understanding the Difference Between Remarketing and Retargeting   ***

https://www.en.advertisercommunity.com/t5/Articles/Understanding-the-Difference-Between-Remarketing-...

 

Short note to Archit: advice is a noun while advise is a verb.

 

Best,

Lakatos