AdWords
1.8K members online now
1.8K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

what is the difference between CPC and CPV?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: what is the difference between CPC and CPV?

Top Contributor
# 2
Top Contributor

Hello,

 

CPC refers to Cost per Click where when the user clicks your ad, you are charged for that. More details here: https://support.google.com/adwords/answer/116495?hl=en

 

CPV refers Cost per View whenever a video is played, you are charged for that. More details are here: https://support.google.com/adwords/answer/2472735?hl=en

 

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by Ahmed Ali (Collaborator ✭ ☆ ☆)
September 2015

Re: what is the difference between CPC and CPV?

Top Contributor
# 2
Top Contributor

Hello,

 

CPC refers to Cost per Click where when the user clicks your ad, you are charged for that. More details here: https://support.google.com/adwords/answer/116495?hl=en

 

CPV refers Cost per View whenever a video is played, you are charged for that. More details are here: https://support.google.com/adwords/answer/2472735?hl=en

 

Pankaj