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what is the cost per click and cost per impression rates in India?

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# 1
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Re: what is the cost per click and cost per impression rates in India?

Top Contributor
# 2
Top Contributor

Hi There,

 

Welcome to AdWords Community.

 

There cannot be an exact answer to your question for an obvious reason that the cost per click and cost per 1000 impression depends on a lot of factors.

 

My advice to you would be to use Keyword Planner to get an estimated cost for your keywords.

 

https://adwords.google.com/KeywordPlanner

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
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Re: what is the cost per click and cost per impression rates in India?

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# 3
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Hi CS T

 

As already stated, there is no particular rate set by country instead there will be an average CPC needed in order to return a result in searches. Like @Ratan-Jha has correctly stated, using the keyword planner will allow you an idea of what is needed in terms of bid. 

 

Your individual CPC bid is set by you when you choose a keyword to run within your ad, so you can choose whatever is achievable by your daily budget.

 

More on CPC - https://support.google.com/adwords/answer/116495

 

CPM bidding allows you to set the maximum cost you are willing to pay for 1000 impressions, regardless of click through of not.  

 

https://support.google.com/adwords/answer/6310

 

They both have in my opinion different uses, if a brand is wishing to raise awareness of their brand, then CPM would be a recommendation.

 

If you are wishing to bring users to your site for the hopes of a sale or to complete an action, such as a form, subscription etc, then CPC may be a better option for you.

 

Tom Wilson
Freelance Adwords & Google Shopping Consultant

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