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what is cross-device conversion Tracking?

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# 1
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Hi Team,

I want to know the cross-device device conversion. In my ad words dash Bord last month reports showing actual conversion is 38 and into  estimated conversion reports this is showing 46 total conversion. But in the search campaign this difference is not huge but  into the display we have much difference on the performance report. So i would like to know how it is helpful from the users prospective and what is the advantage of this because it is difficult to find out these leads are quality leads.

 

 

Thanks & Regard,

Rishi

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: what is cross-device conversion Tracking?

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# 2
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Hi Rishi a,

Welcome to the forum

Cross-device conversions are counted when people click an ad on one device or browser and then convert on a different one. It is a part of estimated total conversions, are tracked only for AdWords ads traffic on google.com and the Google Display Network.

Kindly visit the following link for more information
https://support.google.com/adwords/answer/3419678?hl=en

Re: what is cross-device conversion Tracking?

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# 3
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Hi Shuva,
thank you for the quick response.


Thanks & regard,
Rishi