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what is ad rank and ad position

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

what is difference between ad rank and ad position ?

what is the formulas to calculate these 2 metrics

 

Re: what is ad rank and ad position

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Lohi,
Ad Rank is used to determine the position of your ad, it is given based on the quality Score of your ad. Ad rank is given by measuring your ad relevancy to landing page and how that ad (keyword or ad text ) is related to people who are searching for that keyword.

Re: what is ad rank and ad position

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
is it possible to see ad rank in adwords account

Re: what is ad rank and ad position

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
HI Lohi,

Welcome to the forum,


Ad Rank is calculated by multiplying your keywords Max CPC & Quality score.

Ad Rank = Q.S. x Max. CPC

Adwords does not show the AD Rank of the keywords, it only shows the Ad position.

Re: what is ad rank and ad position

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
is ad extension also effect on ad rank

Re: what is ad rank and ad position

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
There is no ad rank for keywords, it only shows Quality score, ad relevance and landing page experience.

Thank and Regards
John

Re: what is ad rank and ad position

Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆
Ad ranks only depends on ad relevance , keywords and landing page. I'm not sure that it depends on ad extensions.

Thanks and Regards
John

Re: what is ad rank and ad position

Participant ✭ ✭ ✭
# 8
Participant ✭ ✭ ✭
Hi Lohi,

Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.

For more info visit the page
https://support.google.com/adwords/answer/6300?hl=en

Re: what is ad rank and ad position

Participant ✭ ☆ ☆
# 9
Participant ✭ ☆ ☆
Hi shuva,
Thank you sharing. I thought that only landing page and ad relevance impacts the ad position.

Thanks and Regards
John.

Re: what is ad rank and ad position