AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.9K members online now
2.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

what is Bid management in Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi ,


I want to know what is Bid management in Adwords, How we do it, or is there is any tool for This. How can we decide the cpc per keyword according to our budget.



1 Expert replyverified_user

Re: what is Bid management in Adwords

Top Contributor
# 2
Top Contributor
Hi Jagdeep,

There are several ways to bid for your ads in Adwords. Please go through the information in the links below, which will give you a general idea about Adwords bidding.

Bidding Basics:

Choose your bid and budget:

And there are many third party bid management software available in the market.

Hope this helps,