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what are the important metrics in display ads to focus on

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What are the important metrics to keep in mind that a display ads are performing well.

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: what are the important metrics in display ads to focus on

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

It all depends on your ADVERTISING GOALS. For examples:-

 

  1. If your goal is to drive traffic to your site, focus on CLICKS and CTR (the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage)
  2. If your goals are to increase sales, leads or ROI focus on the CONVERSION data.
  3. if your goal is to increase brand awareness focus on the IMPRESSIONS .


I highly recommend to read this article "What to track based on your advertising goals":- https://support.google.com/adwords/answer/1722036?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: what are the important metrics in display ads to focus on

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

It all depends on your ADVERTISING GOALS. For examples:-

 

  1. If your goal is to drive traffic to your site, focus on CLICKS and CTR (the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage)
  2. If your goals are to increase sales, leads or ROI focus on the CONVERSION data.
  3. if your goal is to increase brand awareness focus on the IMPRESSIONS .


I highly recommend to read this article "What to track based on your advertising goals":- https://support.google.com/adwords/answer/1722036?hl=en

Re: what are the important metrics in display ads to focus on

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi Lohi,

 

As covered by Ahmed, you can find more content on Community forum

 

Here is the link - Why it is important to have advertising Goal 

 

Thanks

Kushal