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what are Affinity Audiences, Inmarket Audiences and Custom Audiences?

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# 1
Visitor ✭ ✭ ✭

i want to know what are Affinity Audiences, Inmarket Audiences and Custom Audiences?  and diffirence between them ?

 

2 Expert replyverified_user

what are Affinity Audiences, Inmarket Audiences and Custom Audiences?

Top Contributor
# 2
Top Contributor

Hi Shailesh,

 

Audience targeting allows you to reach people based on their specific interests as they browse pages, apps and content across YouTube and the Google Display Network.

 

Find more about different types of audience targeting options here - https://support.google.com/adwords/answer/2497941?hl=en

 

Deepak

what are Affinity Audiences, Inmarket Audiences and Custom Audiences?

Top Contributor
# 3
Top Contributor

This is a great question...

 

Basically, I would explain them like this....

 

Affinity audiences are people that Google has identified as having an interest in something - let's say the like all things cars and motors.

 

Then the in market audience will be people who are actually "in the market" to buy a car. Based on previous observations, Google can see patterns in search and browser activity that would indicate that a person is further along a sales funnel and that this person may be close to actually buying a car. Remember, they may not be actually interested in cars at all, but they will still buy one ;-)

 

The Custom Affinity audience is one which you build yourself.... so you might decide that people who are going to buy your car will probably visit the Ford, Chrysler and Toyota websites -so you add those url's. you might think that a keyword like "buy a new car" would work - and you list these things to Google who then rumbles through it's massive amount of intel and comes up with people who, well, match your mix of things.

 

I have been seeing some great results with Custom Affinity audiences...