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what adwords would be best for very small typing home-based business?

Visitor ✭ ✭ ✭
# 1
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I am in the process of creating flyers, brochures, business cards and website--all simultaneously. I am a dedicated virtual specialist, focusing on document processing and desktop publishing. I only want a small clientele, no more than 4 loyal clients, or one large organization who is willing to outsource the word processing overflow. I have set up monthly and hourly plans. I just need enough extra money to supplement my SS as I am retiring January 12, 2014, which, of course, I want my business up and running. What AdWords would be appropriate? Which category would be best for me?

 

O, I forgot that my target businesses are nonprofits who assist the homeless, addicted, and mentally disabled to transition to being responsible, contributing members of society.

 

Thank you for all you can offer.

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Accepted by topic author Jo C
September 2015

Re: what adwords would be best for very small typing home-based busine

Top Contributor
# 3
Top Contributor

Hi Jo, welcome to the Community.  You will certainly need to research AdWords carefully and make some decisions about spending and targets.  I have to warn you right now that my gut feeling, given your description of your business, is that you will struggle to make AdWords profitable on a long term basis.  It is easiest to get a positive return on investment with AdWords when dealing with products or services that have a relatively high volume of sales and a relatively high profit margin, you will, I think, therefore find it difficult with your business.

 

This said, there's no reason why AdWords can't be useful as a tool to raise awareness and gather initial new clients who may then provide you with a network of contacts that can take your business futher.

 

One piece of advice I'd give is that it is almost always better to approach advertising from a point of view of a larger spend over a shorter period than it is to try and spend very little every day for months.  It is therefore a good idea to prepare a budget and spending goals that match this ideal rather than to "try" or "experiment" with tiny daily budgets.

 

It's going to take you a while to prepare everything so I'd recommend you do some research now on Keywords and the various options for advertising with AdWords then come back to us with more questions.

 

More about Keyword Planning

 

When thinking of Keywords, I would encourage that you think not just about your business directly but also the sort of searches people might make when they need your help but don't know it yet.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Re: what adwords would be best for very small typing home-based busine

Explorer ✭ ✭ ✭
# 2
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First you need to diagnose the targeted keywords with traffic . you can use Google adword keyword tools to determine the traffic capacity and then after setting up your website you can start working on google adword with conversion code to check the conversions and ROI.

Marked as Best Answer.
Solution
Accepted by topic author Jo C
September 2015

Re: what adwords would be best for very small typing home-based busine

Top Contributor
# 3
Top Contributor

Hi Jo, welcome to the Community.  You will certainly need to research AdWords carefully and make some decisions about spending and targets.  I have to warn you right now that my gut feeling, given your description of your business, is that you will struggle to make AdWords profitable on a long term basis.  It is easiest to get a positive return on investment with AdWords when dealing with products or services that have a relatively high volume of sales and a relatively high profit margin, you will, I think, therefore find it difficult with your business.

 

This said, there's no reason why AdWords can't be useful as a tool to raise awareness and gather initial new clients who may then provide you with a network of contacts that can take your business futher.

 

One piece of advice I'd give is that it is almost always better to approach advertising from a point of view of a larger spend over a shorter period than it is to try and spend very little every day for months.  It is therefore a good idea to prepare a budget and spending goals that match this ideal rather than to "try" or "experiment" with tiny daily budgets.

 

It's going to take you a while to prepare everything so I'd recommend you do some research now on Keywords and the various options for advertising with AdWords then come back to us with more questions.

 

More about Keyword Planning

 

When thinking of Keywords, I would encourage that you think not just about your business directly but also the sort of searches people might make when they need your help but don't know it yet.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: what adwords would be best for very small typing home-based busine

Top Contributor
# 4
Top Contributor
Good advice from Jon (as is usual!) and a couple of things I would add... he makes the point about people not knowing they need your services.... think about where these people are likely to be - what kind of websites will they be looking at - and consider display advertising to put your services in front of them. This could happen before they even start thinking about doing a search. The problem is (and I know this from experience with one of my own sites) people tend to look for you when someone (they or a colleague) has screwed up. Which means you are under time pressure from the word go.... the more you can avoid this the better.

Consider, too, paying a designer (not much) to design some quality display ads...

Often people will not know they need your services - so they will not be searching for you. However, put the idea in front of them and they might take the bait.

Also - please make sure that you think long and hard about your website before launching any ad campaign. Are your services clearly outlined? Are you focusing on the benefits to the client rather than all the things you can do? And, most importantly, is it clear how they might get in touch with you?

Think about things like a file upload service. A simple word count function (I assume your fees are word count based).

And think about a payment gateway with PayPal or similar - you will probably find that people are quite happy to book and pay for a quick job online....

Finally - and this is a bit of a tangent... as Jon suggests, and I'm afraid I agree - it's going to be hard to make a campaign deliver a positive return on investment. Whilst it is not my place to tell you how to run your business and whilst working for non-profits is more than admirable - you may be tying one hand behind your back from the outset.

I would prefer to consider making a point of doing some pro bono work - why not run a section on your site to outline what your clients help to finance, rather than targeting this sector in and of itself.

My company has always done an amount of charity work - and it is one of the things that helps us maintain our fees for paying clients - we can explain to them that a part of what they pay us helps the charity work we do. It serves a similar purpose but doesn't limit the marketplace which is tough enough as it is.