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using broad match and broad match modifiers

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# 1
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When using broad match and broad match modifiers, is it best to leave your broad match keywords active and add a new adgroup to your campaign, with modifiers that are relevant to you? if they compete with each other, wouldn't the broad match keyword always win, showing your ad to an audience that is not necessarily relevant to you?

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Re: using broad match and broad match modifiers

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# 2
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@Roshan M; I would recommend to use only BMM;

With the  "classic broad",  synonyms could be matched to the search query. And the  number of synonyms under a "classic broad " KW is endless.... Smiley Surprised You can find your ad triggered against a query you do not intend...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Accepted by topic author Roshan M
September 2015

Re: using broad match and broad match modifiers

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# 3
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thanks MosheTLV - that does make a lot of sense

cheers
regards
Roshan