using broad match and broad match modifiers
When using broad match and broad match modifiers, is it best to leave your broad match keywords active and add a new adgroup to your campaign, with modifiers that are relevant to you? if they compete with each other, wouldn't the broad match keyword always win, showing your ad to an audience that is not necessarily relevant to you?
Re: using broad match and broad match modifiers
@Roshan M; I would recommend to use only BMM;
With the "classic broad", synonyms could be matched to the search query. And the number of synonyms under a "classic broad " KW is endless.... You can find your ad triggered against a query you do not intend...
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