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using OR in a keyword , explaining the help page example

Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello.

 

Please explain to me with some examples when will the words OR , AND be ignored in a keyword . 

 

I have read this example and I am confused :

 

https://support.google.com/adwords/answer/2453980?hl=en

 

"Search operators: We'll remove the "site:" operator from your keywords. That means if you add the keyword [site:www.example.com dark chocolate], we'll consider it the same as [dark chocolate]. If you're someone who uses advanced search operators on Google, you might want to know how those operators work with your keywords. If you add a particular search operator to your keywords, AdWords will ignore it. For example, if you add the search operator "OR" to the keyword dark chocolate, like OR dark chocolate, AdWords will ignore the "OR" command and target your ads with the keyword dark chocolate."

 

How does the system make a difference with the usage of the words OR / AND ?

When does it know that it is a search operator or a normally used word, in a keyword. Is it the upper letter usage ?

Are these operators ignored for any language or just english, when it comes to keywords ?

 

In the following phrase match keywords , when will the system ignore the or / and

"or 32 gb" 

"16 or 32 gb"

"and 32 gb"

"16 or 32 gb"

 

Thank you

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Adrian B
September 2015

Re: using OR in a keyword , explaining the help page example

Top Contributor Alumni
# 2
Top Contributor Alumni

The system discards "site" operators from all keywords. It does not ignore other operators used in Phrase and Exact match keywords. If the word "and" or "or" appears in a Phrase or Exact match keyword, it is used to match the keyword to search queries.

 

The system ignores all of these operators in Broad match keywords.

 

 


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: using OR in a keyword , explaining the help page example

Top Contributor Alumni
# 2
Top Contributor Alumni

The system discards "site" operators from all keywords. It does not ignore other operators used in Phrase and Exact match keywords. If the word "and" or "or" appears in a Phrase or Exact match keyword, it is used to match the keyword to search queries.

 

The system ignores all of these operators in Broad match keywords.

 

 


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: using OR in a keyword , explaining the help page example

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

I see, so the missing piece of information was that the paragraph is about simple broad match keywords and words like or/and . So if I target such broad match keywords

 

trip 7 or 14 days 

new and old tablet prices 

 

the system sees these simple broad match keyword as

 

trip 7 14 days

new old tablet prices

 

Is this correct ?

 

 

Re: using OR in a keyword , explaining the help page example

Top Contributor Alumni
# 4
Top Contributor Alumni
Yes, that's how I understand it.

Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: using OR in a keyword , explaining the help page example

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

Ok, I see why this could make sense, since ignoring those words does not affect very much the intent of the user when it comes to simple broad match keywords.