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universal app campaign

Badged Google Partner
# 1
Badged Google Partner

What targeting criteria we have for universal app campaign? 

1 Expert replyverified_user

Re: universal app campaign

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

I'm sorry, but I don't quite understand your question. Can you give more details?


Theresa
Google AdWords Top Contributor
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Re: universal app campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Universal App Campaigns are a way to simplify Mobile App Install campaign setup for a someone who is not very familiar with AdWords.

 

Targeting it provides is the very basic settings of location, language & budgets. Ads are created for search, display & youtube in one ad group through 4 ad text lines / ideas (25 characters only).  Ads are auto generated & displayed on the ad creation screen, once the ads are setup - that's it - nothing else to do. 

 

I am trying it out & so far the results are close to my other separate search, display & youtube app install campaigns. 

 

 

Re: universal app campaign

Top Contributor Alumni
# 4
Top Contributor Alumni

I see.  And you're asking if there are any targeting options besides those shown in the interface?

 

That would be no.


Theresa
Google AdWords Top Contributor
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