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trademark terms

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have campaigns for a sports memorabilia company.  Some of the campaigns are approved but limited.  Any thoughts or resources about ads with terms like NFL, NBA, or Athlete names?

 

 

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
February 2017

trademark terms

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Ray K,

 

NFL and NBA are trademarks for sure while athlete names may or may not be ones. In case your ad includes a trademark name this is the Policy that is applicable:

 

***   Trademark help for advertisers   ***

https://support.google.com/adwordspolicy/answer/2562645?hl=en

 

It is not an easy reading material, however, you are advised to go thru it and the linked pages multiple times so that your ads can be compliant. Whether or not a limited status poses a problem depends on the contents of the limitation. E.g. A few months ago a campaign I created was limited due to some Russian regulations while I did not even try to target that country by means of the location targeting settings. It did not cause an issue in targeting the US.

 

Best,

Lakatos

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

trademark terms

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Ray K,

 

NFL and NBA are trademarks for sure while athlete names may or may not be ones. In case your ad includes a trademark name this is the Policy that is applicable:

 

***   Trademark help for advertisers   ***

https://support.google.com/adwordspolicy/answer/2562645?hl=en

 

It is not an easy reading material, however, you are advised to go thru it and the linked pages multiple times so that your ads can be compliant. Whether or not a limited status poses a problem depends on the contents of the limitation. E.g. A few months ago a campaign I created was limited due to some Russian regulations while I did not even try to target that country by means of the location targeting settings. It did not cause an issue in targeting the US.

 

Best,

Lakatos

trademark terms

Rising Star
# 3
Rising Star

@Ray K

 

your best bet is to keep NFL and NBA out of your ad copy.  Those are definitely registered trademarks and as you have found out they have registered it with Google.   The only way you can use it is if they allow your account to do so. Unless you have worked out some licensing arrangement with them, that's most likely not going to happen.  You can sponsor keywords with NFL and NBA, you just can't put them in your ad copy.

 

I don't think you're going to have as much of a problem with athlete names.

trademark terms

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

I started there and did read it.  It is approved just limited.  I think the answer is to write another ad without the terms and see how that performs.  Ill put the terms in the keywords instead.

trademark terms

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks.  Im going to rewrite and put the terms in the keywords and see how that works out.