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text ad is not responding dur to the low avg. monthly searches of the keywords

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am selling men's grooming product and would like to place an text ad tageting HK and Netherland separately. However, the avg. monthly searches of the keywords, such as shave, beard etc, is just around 70 - 300, which cause the inability to show the ad. Could anyone here give me some advise? Thanks.

text ad is not responding dur to the low avg. monthly searches of the keywords

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

When search volume is low, the estimates of search volume become less reliable in my experience.  I would recommend:

 

- Do thorough keyword research to make sure you are catching and utilizing all possible keywords which may be used to find your product. 

- Study competitors websites for the same

- Use all available match types

- Consider running modified broad match, or even broad match keywords then monitoring the search terms carefully to discover new keywords

 

In markets like that, often you just don't really know how much volume there will be until you run a campaign.  

 

hth

text ad is not responding dur to the low avg. monthly searches of the keywords

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi Catherine,

 

Use Keyword Planner and try to find high search volume keyword or try to use board keywords closely related to your product to see if it can help you get more visibility. 

 

Regards,

Manish