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Get started with Google Ads - learn the basics to get set up for success
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setup basics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm trying to set up my ad words ads with very low budget but all of this is for me like jungle. Can anybody explain to me like to a dummy how to do it best in my case please????

I need to set up ad for specific country, specific city. My ad is unique for this city and there will be absolutely no other bidder.

Also please, explain:

1. what conversion mean?

2. how many keywords I can put in my setting?

3. am I paying for keywords?

4. how many words one keyword can have?

Thank you for you help

Alan

Re: setup basics

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# 2
Participant ✭ ✭ ☆
Hi Dr Alan P Smiley Happy. Welcome to the community.
As a new AdWords user, you can get started by going here- https://support.google.com/adwords/answer/1704406?hl=en&ref_topic=3119073
There are loads of information there.

1) Conversion: It happens when someone clicks on your ad and do something valueable to your business, such as make a purchase online.
2& 4) For this, you can look into this thread- https://www.en.adwords-community.com/t5/Set-up-and-basics/Too-many-words-in-a-keyword-limit/m-p/7577...
3) Once you have setup the campaign, you will set the budget and bidding on those ads.

Hope that helps. Good luck Smiley Happy