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s ad average position

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# 1
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Is ad average position 1 the top or the bottom? eg is 1.1 better or worse than 3.1?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: s ad average position

Top Contributor
# 2
Top Contributor

Hi Keith, it's #1 at the top, so 1.1 is better than 3.1

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: s ad average position

Top Contributor
# 2
Top Contributor

Hi Keith, it's #1 at the top, so 1.1 is better than 3.1

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: s ad average position

Participant ✭ ✭ ☆
# 3
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Hi Keith! The positions are numbered from top to bottom. Number one is the very top. The average is an average of the positions your ad has shown in. So, if your average is 1, it means that you are always (or very nearly always) in 1. If your average is 3 you could be showing in a variety of positions, whose average is three.

Hope that helps!

Re: s ad average position

[ Edited ]
Badged Google Partner
# 4
Badged Google Partner

Keith,

Just to add on here: and for others that may have the same type of question

Where to find your average ad position in Adwords

 

 

Where to find your average ad position

In your AdWords account, you can easily see what your average ad position is. Let's walk through the steps to view youraverage position:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the Campaigns tab at the top.
  3. Look for the Avg. Pos. column in the statistics table. If you don't see this column in your table, you can add this column by clicking the Columns button in the toolbar above the statistics table.
 Capture23.JPG
 

You can also click the Ads or Keywords tab to see your average position by ads or by keywords. To see how often your ads have appeared on the top of the page, on the side of the page, or on the bottom of the page, you can segment your data.

 

Where to find your average ad position in Analytics

 

If you use and link Google Analytics, you can use the secondary dimensions to see "Ad Slot Position" of every keyword along with the conversion data.

In GA - Acquisition - Adwords - Keywords - then Secondary Dimensions - Advertisement - Ad Slot Position

 

Capture121.JPGCapture111.JPG

 

 

Re: s ad average position

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# 5
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so day one of running adwords campaign, 8.9 position. obviously bottom of side. Patient here curious as to how to improve. I read its not good to have similiar keywords that might compete  against each other, define and describe, wanting to learn here.