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retargeting question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

when we setup up a retargeting campaigm, should i add keywords to that campaigm?, i was heard that we dont need to add keywords.

 

correct?

 

1 Expert replyverified_user

Re: retargeting question

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
You don't keywords for the display network reamrketing. But need keywords for search network remarketing. Thanks.

Re: retargeting question

Top Contributor
# 3
Top Contributor

Hi there;

 

For the "classic" display network remarketing you don't need keywords.  However; adding KWs to  re-marketing (on display) t is highly recommended to narrow the sites in which  the user will see your ad - Only to sites  that the theme of keywords matches the content of the page. (This is also known as contextual targeting)-

 

With the new RSLA (Remarketing List for Search Ads )  - you must have keywords (and bid on them)

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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