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remarketing <noscript&gt; what purpose?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

what is the purpose of the noscript part in the remarketing tag?

 

i have a client that is concerned with this part of the script, since it will fire and track even though the en-user might have purposfully deactivated his javascript in the browser.

 

so how come google tries to circumvent this end-user preference by trying to track something anyway?

 

Curious to see what information is being passed and why?

1 Expert replyverified_user

Re: remarketing <noscript&gt; what purpose?

Google Employee
# 2
Google Employee
Hi there, 


If the 'noscript' tag is missed on the Remarketing code, visitors with Javascript disabled, or visitors who are using a device that doesn't execute javascript, will not record a conversion value. Instead it will record a value 0. 

 

If the end user preference is to disable javascript that will continue. The 'noscript' tag is there to trigger an alternative tracking method where the users device doesn't execute javascript, or where javascript is disabled in order to be able to deliver this information to the advertiser and allow them to remarket to the user. 

 

Let us know if you have any more questions about this. 

Hannah