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remarketing list

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

hi,

 

Please, can you tell me if the similar audience list you can add on top of your own audience, is worth trying it ? Any experience on that ? Can we get 5% as we can get with the own site audience (more ? Less ?) ..On average of course as every industry is different..

 

Tks in advance..

2 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: remarketing list

Collaborator ✭ ☆ ☆
# 6
Collaborator ✭ ☆ ☆

HI

@MosheTLV is bang on here list of visitors to your website and list of similiar odiences will work independently and from my personal experience I can tell you that similar audiences list works for some industries and doesnt work for some industries. It has worked for a me with great effect on technology related products. 

Also another way to look at these campaigns is it will give you a probable list of inventory which you can think of adding to your managed placements list after carefully filtering it.

Hope this helps

 

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: remarketing list

Top Contributor
# 8
Top Contributor

Hi Garguier,

 

I agree with both @MosheTLV  and @theniks (Nikhil), as per my personal experience, i have also seen that Similar audiences work better in terms of impression and CPA.

I have implemented this (Similar Audiences) on the education related product and getting the leads at 10 % cheaper CPA than that of normal remarketing audiences. As it has number of audiences high so it gives more impression.

 

Overall i like to run the campaigns for similar Marketing audiencesSmiley Happy

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: remarketing list

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

I tried it few times. Never had success with it. I believe it's not targeted enough. This is just from my personal experience.

Re: remarketing list

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
Tks for your response..!

When you say ; "Never had success with it." how did you mesure it ? (impressions, clics or conversions ?)..

Re: remarketing list

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I did get more impressions and clicks. However, I didn't get more conversions.

Re: remarketing list

Top Contributor
# 5
Top Contributor

I think both lists will work independently (OR condition applies);

Nik ( @theniks ) is the guy to ask;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: remarketing list

Collaborator ✭ ☆ ☆
# 6
Collaborator ✭ ☆ ☆

HI

@MosheTLV is bang on here list of visitors to your website and list of similiar odiences will work independently and from my personal experience I can tell you that similar audiences list works for some industries and doesnt work for some industries. It has worked for a me with great effect on technology related products. 

Also another way to look at these campaigns is it will give you a probable list of inventory which you can think of adding to your managed placements list after carefully filtering it.

Hope this helps

 

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: remarketing list

Follower ✭ ✭ ✭
# 7
Follower ✭ ✭ ✭
@Moshe TLV : tks ..

@theniks : tks...so in fact, if i understand, you get more impressions as a matter of fact that your audience is bigger, but the trafic quality is not so good excepted some industries ..To sum up CTR is satisfying but Conversion rate not in proportion...
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: remarketing list

Top Contributor
# 8
Top Contributor

Hi Garguier,

 

I agree with both @MosheTLV  and @theniks (Nikhil), as per my personal experience, i have also seen that Similar audiences work better in terms of impression and CPA.

I have implemented this (Similar Audiences) on the education related product and getting the leads at 10 % cheaper CPA than that of normal remarketing audiences. As it has number of audiences high so it gives more impression.

 

Overall i like to run the campaigns for similar Marketing audiencesSmiley Happy

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: remarketing list

Follower ✭ ✭ ✭
# 9
Follower ✭ ✭ ✭
Hi rakesh,


Tks for the feedback !

Re: remarketing list

Collaborator ✭ ✭ ✭
# 10
Collaborator ✭ ✭ ✭

There is also the automatically asigned audience "In-market buyers" which was rolled out in certain accounts . If it is in your account too, you could try it. More is described here :

 

http://searchengineland.com/google-quietly-rolls-out-in-market-buyers-targeting-to-reach-imminent-pu...