AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.8K members online now
2.8K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

remarketing URL Setup

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi All,


I am about to create my first remarketing campaign. I have confusion about the "Who to add to your list" I want to taget to people who did not fill my enqury form. What would be the best rule also do I have to write the whole URL like orI can I just use /thanks.html URL.




1 Expert replyverified_user

Re: remarketing URL Setup

Top Contributor
# 2
Top Contributor
The simplest approach would be to set up a new audience with only those visitors who got to the thank you page - then use a combination list to include all the people on your "all visitors" list and none of the people on your "thank you" list - these are your "incompletes" - you can then remarket to this combination list....