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relation between ads in an adgroup and keywords of that adgroup

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

if an adgroup has say 5 ads and 25 keywords , is the most relavant ad triggered within the ad group for a given adgroup keyword , eg the ad that has the typed keyword within the ad ? or are ads within an adgroup are randomly triggered whenewer a keyword of that group is searched ?

 

adgrouptest -  for selling 

ads

1)buy outdoor shoes- best deal available

2)buy trekking shoes- best deal available

3)buy hiking shoes- best deal available

4) xyz

5)abc

 

keywords of adgroup

outdoor shoes 

hiking shoes

trekking shoes

rough shoes

sturdy shoes

and so on

 

now the question is Are relavant ads ( they have searched keyword within body) are triggered of adgroup keywords or is it random

 

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
February 2017

relation between ads in an adgroup and keywords of that adgroup

Top Contributor
# 2
Top Contributor

Hi @Vyshwanara K,

 

Ad serving depends on Ad rotation settings under campaign settings. Please check this:

https://support.google.com/adwords/answer/112876?hl=en

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

relation between ads in an adgroup and keywords of that adgroup

Top Contributor
# 2
Top Contributor

Hi @Vyshwanara K,

 

Ad serving depends on Ad rotation settings under campaign settings. Please check this:

https://support.google.com/adwords/answer/112876?hl=en

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

relation between ads in an adgroup and keywords of that adgroup

Top Contributor
# 3
Top Contributor

Just add on to @Neha Gupta's post, by default the most relevant will be shown else depends on your campaign's ad rotation settings.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’