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reduction in clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When i changed my strategy  target top search page location from maximize conversions the clicks i get drastically reduced , even my daily budget was left unspent. I dont remember putting  limit on bids. Can anybody tell me the reason 

1 Expert replyverified_user

reduction in clicks

Top Contributor
# 2
Top Contributor

Top of the page costs more per click. That means less clicks from your budget.