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"geographical misunderstandings"

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

hi to all.

i've set up a campaign valid for who speaks english

 

the campaign is about a bed&breakfast in italy

 

i've run in this error:

i'm afraid about the phrase "where your ads show" what does it mean? the ads will be show just in corciano (5 minutes from the bed&braekfast)? isn't so much useful!

 

thank for any suggestion

1 Expert replyverified_user
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Accepted by Mini-CM (Community Manager)
September 2015

Re: "geographical misunderstandings"

Top Contributor
# 2
Top Contributor

Hello marcopanichi;


There are two targeting methods involved in your question:

Geo targeting: in Italy you can target by city or by region. You cannot target by radius. Due to technical reasons, I would recommend to target by region, and NOT to target by city.

 

Language targeting: Remember that by targeting English only, you are missing users using google.it domain, where the default language is set to Italian.

 

Read more about language targeting: in this article: AdWords Language Targeting

 

-Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: "geographical misunderstandings"

Top Contributor
# 2
Top Contributor

Hello marcopanichi;


There are two targeting methods involved in your question:

Geo targeting: in Italy you can target by city or by region. You cannot target by radius. Due to technical reasons, I would recommend to target by region, and NOT to target by city.

 

Language targeting: Remember that by targeting English only, you are missing users using google.it domain, where the default language is set to Italian.

 

Read more about language targeting: in this article: AdWords Language Targeting

 

-Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: "geographical misunderstandings"

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

hi Moshe,

thank you for the reply

 

"you are missing users using google.it domain, where the default language is set to Italian."

 

i want to exclude them because my ads are in english

 

for italian users i will setup another campaign

 

i'm doing it right?