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"Broad Match Type"

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# 1
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Hi,

 

I've a doubt about "keyword - broad match type"

 

If my keyword is coffee bean products (broad match type) - my ad will appear for search terms containing entire 3 words (of my keyword) or also with part of my keyword ie two or one word as well? I want to confirm that in case of broad my type - the ad appears with entire keyword only or with part of keyword as well.

 

Thanks,

 

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2 ACCEPTED SOLUTIONS

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: "Broad Match Type"

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# 2
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Hi,

 

The default matching option, broad match means that your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for singular or plural forms, synonyms, stemming (such as floor and flooring), related searches, and other relevant variations. Sticking with the broad match default is a great choice if you don't want to spend a lot of time building your keyword lists and want to capture the highest possible volume of ad traffic.

In case of broad match type - the ad appears will appear with entire keyword and with part of keyword as well.

 

For example:

coffee bean products
 

Then search query can be:

buy coffee

best coffee bean

buy coffee products
 

For more details you can visit below link:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

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Solution
Accepted by topic author skevin118
September 2015

Re: "Broad Match Type"

Top Contributor
# 3
Top Contributor

Hi Kevin,

 

Broad match is very broad. Your ad could be triggered by any of the words in  your keywords phrase.

 

Broad Match Keyword:

coffee bean products

 

Other queries that could trigger an ad impression:

pinto bean products

auto-repair products

coffee pots

coffee cups

navy beans

beans

products

 

 

You can limit the number of variations by using the Broad Match Modifier (BMM). Place a + sign in front of each keyword. This will cause your ad not to show unless all three terms (or synonyms) are included in the query.

 

Better keyword (BMM):

+coffee +bean +products

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: "Broad Match Type"

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi,

 

The default matching option, broad match means that your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for singular or plural forms, synonyms, stemming (such as floor and flooring), related searches, and other relevant variations. Sticking with the broad match default is a great choice if you don't want to spend a lot of time building your keyword lists and want to capture the highest possible volume of ad traffic.

In case of broad match type - the ad appears will appear with entire keyword and with part of keyword as well.

 

For example:

coffee bean products
 

Then search query can be:

buy coffee

best coffee bean

buy coffee products
 

For more details you can visit below link:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497836

Marked as Best Answer.
Solution
Accepted by topic author skevin118
September 2015

Re: "Broad Match Type"

Top Contributor
# 3
Top Contributor

Hi Kevin,

 

Broad match is very broad. Your ad could be triggered by any of the words in  your keywords phrase.

 

Broad Match Keyword:

coffee bean products

 

Other queries that could trigger an ad impression:

pinto bean products

auto-repair products

coffee pots

coffee cups

navy beans

beans

products

 

 

You can limit the number of variations by using the Broad Match Modifier (BMM). Place a + sign in front of each keyword. This will cause your ad not to show unless all three terms (or synonyms) are included in the query.

 

Better keyword (BMM):

+coffee +bean +products

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: "Broad Match Type"

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hi ,

 

You can also use phrase match type "keyword" i.e. "coffee bean products", if you want your ad only to be triggered by search queries containing all the three terms.

 

Hope this helps.

 

 

Ankit

Re: "Broad Match Type"

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# 5
Follower ✭ ☆ ☆
Hi, thanks a lot for helping me, nice explanation with example, thanks again!

Re: "Broad Match Type"

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
hi, thanks a lot for helping me, nice explanation with example and tips, thanks again!

Re: "Broad Match Type"

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆
hi ankit, thanks!