please create a new crite...
Hi all, dispite I have like 100 placements I still get this message in the adgroup: please create a new criterion such as keyword or change the status of an existing criterion to enabled. Thas in adwords editor, I dont see it in the online interface though. Thank you
Re: please create a new crite...
A couple questions -
- Are all of your placements active?
- Are your placements part of Google's display network? You can check by searching for them on Google's display planner tool, which is found in the "tools" dropdown in the top navigation bar in the UI. More info can be found here: https://support.google.com/adwords/answer/3056115
The other possibility is that your targeting may be too narrow. If the placements are part of the display network but don't get many impressions, you may need to add additional targeting options - such as keywords, topics, or interests.
I haven't seen that exact error message but those are my initial thoughts!