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placement tool vs contexual tool

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# 1
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Hi, Would like to know as to "whats the difference between placement tool and contextual targeting tool"? Thanks, Sunil
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: placement tool vs contexual tool

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# 2
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Hi skevin118,

 

Placment Targeting tool allows you to choose placements to display your ads. Placments where you like to see your ads displayed. Adwords Placement tool helps you find the placements for your ad.

 

Contextual Targeting means ads shown on a placements where your keywords and ads matches to the website content.

Contextual targeting tool allows you to build keyword list. With the help of this tool you don't need to build your keywords list and bifurcation in the adgroup manually. This tool autamitically does that for you.

 

Read more on Contextual Targeting Tool  & Placment Tool

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

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Accepted by topic author skevin118
September 2015

Re: placement tool vs contexual tool

[ Edited ]
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# 3
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Hi Skevin,

Contextual targeting

Contextual targeting means that your keywords are used to place your ads next to content that matches your ads.

For example, suppose you have created an ad group to advertise digital cameras, and it includes keywords you have chosen like digital cameras and camera cases. Contextual targeting will be used to identify and place your ad on Google Display Network sites with the same themes. That might mean web pages about camera equipment or discussion groups of camera hobbyists, or it could be an email or a newsletter about digital photography.

Contextual targeting is always used when an ad group has keywords and the Display Network is turned 'on' in the campaign settings page. It can work with ad groups that have only keywords, and also with ad groups that have both keywords and placements.

Placement targeting

Placement targeting lets you choose individual spots in the Display Network where you'd like to see your ads displayed. We'll only look at your managed placements when searching for relevant places to display your ads. Unlike contextual targeting, keywords aren't required.

A placement might be an entire website, or a subset of a site.

For example, if you're selling football boots and you want your ad to appear on a particular football website, or only on the sports pages of a newspaper, placement targeting can help you handpick those sites.

Here are a few things to know about placement targeting:

* A site must be part of the Google Network in order to be available for placement targeting.

* The AdWords Placement Tool can help you find placements for your ad as you create a new campaign or ad group.

* As with all AdWords advertising, you'll compete for space with other advertisers. If you choose very prominent and popular sites, you'll need a higher price to win the ad position.


Fore more details:
http://allaboutweblog.blogspot.in/2011/05/whats-difference-between-placement.html

Thanks

Anchal 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: placement tool vs contexual tool

Top Contributor
# 2
Top Contributor

Hi skevin118,

 

Placment Targeting tool allows you to choose placements to display your ads. Placments where you like to see your ads displayed. Adwords Placement tool helps you find the placements for your ad.

 

Contextual Targeting means ads shown on a placements where your keywords and ads matches to the website content.

Contextual targeting tool allows you to build keyword list. With the help of this tool you don't need to build your keywords list and bifurcation in the adgroup manually. This tool autamitically does that for you.

 

Read more on Contextual Targeting Tool  & Placment Tool

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author skevin118
September 2015

Re: placement tool vs contexual tool

[ Edited ]
Participant ✭ ☆ ☆
# 3
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Hi Skevin,

Contextual targeting

Contextual targeting means that your keywords are used to place your ads next to content that matches your ads.

For example, suppose you have created an ad group to advertise digital cameras, and it includes keywords you have chosen like digital cameras and camera cases. Contextual targeting will be used to identify and place your ad on Google Display Network sites with the same themes. That might mean web pages about camera equipment or discussion groups of camera hobbyists, or it could be an email or a newsletter about digital photography.

Contextual targeting is always used when an ad group has keywords and the Display Network is turned 'on' in the campaign settings page. It can work with ad groups that have only keywords, and also with ad groups that have both keywords and placements.

Placement targeting

Placement targeting lets you choose individual spots in the Display Network where you'd like to see your ads displayed. We'll only look at your managed placements when searching for relevant places to display your ads. Unlike contextual targeting, keywords aren't required.

A placement might be an entire website, or a subset of a site.

For example, if you're selling football boots and you want your ad to appear on a particular football website, or only on the sports pages of a newspaper, placement targeting can help you handpick those sites.

Here are a few things to know about placement targeting:

* A site must be part of the Google Network in order to be available for placement targeting.

* The AdWords Placement Tool can help you find placements for your ad as you create a new campaign or ad group.

* As with all AdWords advertising, you'll compete for space with other advertisers. If you choose very prominent and popular sites, you'll need a higher price to win the ad position.


Fore more details:
http://allaboutweblog.blogspot.in/2011/05/whats-difference-between-placement.html

Thanks

Anchal 

 

Re: placement tool vs contexual tool

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# 4
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Hi, thanks a lot for helping...

Re: placement tool vs contexual tool

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# 5
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Hi Anchal, thanks a lot for helping...