optimise your ad or extension for mobile
I don't have mobile friendly website and not targeting mobile device by bid adjustment.My question is If I don't have mobile friendly website should I tick check box "mobile" during ad creation or not?
If yes how it will helpful if I don't have mobile friendly website?
Re: optimise your ad or extension for mobile
Richa is right, You don't need to create a separate mobile ads, if you don't bid on mobile device and landing page is not friendly with mobile.
Doing Check mark in the check box means, your mobile ads will be given more preference than normal text ads on mobile device.
If you add both normal ads and mobile ads on the same ad group and also bidding on mobile device, then normal text ads would be given the preference on desktop/tablet and Mobile ads would be given preference on Mobile device.
Please read more about the it on the below link:-
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