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okay, I picked my keywords, made up an ad, paid my fee. What next?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I feel unsure of what to do next.  I made up the ad.  Picked keywords and then paid my fee.  What do I do next and when will I see my ads?

1 Expert replyverified_user

Re: okay, I picked my keywords, made up an ad, paid my fee. What next

Top Contributor
# 2
Top Contributor

Hi markraney, and welcome to the forum.

 

We'd really need a few more details to help you here.  Are you using AdWords, or AdWords Express?  Are you running a Search Campaign or Display?  When you say you've "paid your fee", what do you mean exactly?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: okay, I picked my keywords, made up an ad, paid my fee. What next

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi Markraney,

 

Welcome to the community!

 

If you've set your account (I'm considering you've filled all billing informations also) and well structured it by placing keywords and ads, all you need to see its performance for couple of days. If you're using Adwords for lead generation then place conversion tracking code to analyse your performance.

 

Once you get data to show in keyword search term report make two major activities in this report:

 

Keyword Sweeping: Exclude keywords/key-phrases which are not relevant.

Keyword Graduation: Include keywords/keyphrases which are relevant and lead oriented.

 

For any more query keep contact to experts Smiley Happy

 

Regards,

Anand Vishwakarma