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number of keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How many keywords can be selected for an ad without adding additional costs? Is it 10 or 20? 

1 Expert replyverified_user

Re: number of keywords

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello Andrea,

 

Techically speaking every time you add in a unique keyword you are increasing your cost. Each keyword increases the target audience you are trying to reach which means your ads have more chances to be clicked on. You should have a good list of keywords for each of your ad groups. Just keep in mind that you are only paying when some one clicks on your add not when your ad is shown (unless you set it to charge by the impression).  You will want to adjust your daily budget to directly control cost. 

Re: number of keywords

Top Contributor
# 3
Top Contributor

Hello;

It should be remembered that your cost is capped by your daily budge insignificant to the number of keywords.

Your keywords list should be relevant to the content of your website, and the closely they match the search query the better.

If you add irrelevant keywords, the QS will low and the ad will not be triggered; If you add "narrow" / specific keywords you might miss impressions;

 

So the practice is to have relevant keywords in all match type,s and to bid accordingly: the more specific match type - the higher the bid. (And hence the chances of getting a higher ad -rank)

 

We had good discussion, yesterday, on the same topic that you should read;

 

Generic keywords leads to high bounce rate

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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