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new advertiser inquiry

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# 1
Visitor ✭ ✭ ✭

Hi. I am working for a Newspaper Company which owns a website that promotes local attraction.  I am looking for ways of increasing traffic to that website. Is there any way that Google Ads can assist in that? Any information would be greatly appreciated. 

1 Expert replyverified_user

Re: new advertiser inquiry

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Egbert C

Welcome to the community!
To be honest You can increase the traffic to your website by manifold with the help of Google Ads.
So to start with, at a broader level you need to decide whether you want to explore the search market or display market or both in Google.So what you can do is that you can take help of keyword planner to research about the keywords that your target market may search with & Display planner to plan your display campaign.Note:Whatever you plan,always keep the Target Group in mind.

You can explore the links(Hope it will help):
https://support.google.com/adwords/answer/2999770?hl=en
https://support.google.com/adwords/answer/3056153?hl=en
https://support.google.com/adwords/answer/14090?hl=en

Thanks
Aritra Mukherjee

Re: new advertiser inquiry

Rising Star
# 3
Rising Star
For such branding campaign personally i would go with display network, If im correct you are trying to promote local attractions which is published on local newspaper website? In that case you even can run a search campaign targeting the relevant attraction places names with tight targeting.