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necessary to add your location to keywords when geo-targeting

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# 1
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If I am running a Search Campaign for a plastic surgeon, and I target locations:

 

Cumberland Md.

Frederick, Md.

Hagerstown Md.

Morgantown W.Va

 

And I have Adgroups such as

Adgroup 1 Nose Job

Adgroup 2 Breast Enhancement

Adgroup 3 Jaw Surgery

 

Is there value in me creating keywords with all those locations in each Ad Group??

like nose job Frederick, Md.

nose job  Morgantown W.Va etc

 

OR 

 

Will the mere fact that I targeted those locations enough?

 

Thanks!!

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Accepted by MosheTLV (Top Contributor)
April 2017

necessary to add your location to keywords when geo-targeting

Google Employee
# 2
Google Employee

Hi Hector,

 

Thanks for reaching out. 

 

Location targeting helps you show your ads to customers in a selected geographic location. For each ad campaign, you can select locations where your ad can be shown. Then, location targeting allows your ads to appear for people in those locations. Since you have to select your locations at the campaign level, you don't have to add them to your keywords. Here is a resource with more information about location targeting. 

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

necessary to add your location to keywords when geo-targeting

Google Employee
# 2
Google Employee

Hi Hector,

 

Thanks for reaching out. 

 

Location targeting helps you show your ads to customers in a selected geographic location. For each ad campaign, you can select locations where your ad can be shown. Then, location targeting allows your ads to appear for people in those locations. Since you have to select your locations at the campaign level, you don't have to add them to your keywords. Here is a resource with more information about location targeting.