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multiple campaign with device targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to create multiple campaign for same product with country and device targeting. but in case of ads writing how use the same keywords for these campaign regarding the same product ?Smiley Sad

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sohel R
September 2015

Re: multiple campaign with device targeting

Top Contributor
# 3
Top Contributor
Hi Sohel,

Location targeting is a campaign level setting. You can not set it (location) at ad group level.

You have few options here.

The best option will be creating separate campaigns for each country you want to target (bidding, writing country specific ads and optimization will be easy).

You can set your device specific bid adjustments for each campaign.

or

You can create a single campaign and target all the countries you want. You can specify country specific and device specific bid adjustments at campaign level.

https://support.google.com/adwords/answer/1722043?hl=en

https://support.google.com/adwords/answer/2732132?hl=en

Hope this helps,

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sohel R
September 2015

Re: multiple campaign with device targeting

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
Since you are targeting different Countries there won't be any problem. If you use the same keyword in a AdGroup two times with the same location then they will be considered as Duplicate keywords.

Thanks and Regards
John Paul

View solution in original post

Re: multiple campaign with device targeting

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi sohel,
Create a Campaign for your product and set up the adgroups with each adgroup targeting each location and the targeting device. You can use same keywords in different adgroup thats not a problem if you choose different target for each adgroup.

Please read the following from support -
Add demographics to adgroups - http://goo.gl/L1DnxX
Device targeting - http://goo.gl/T2HYAs

Thanks and Regards
John Paul
Marked as Best Answer.
Solution
Accepted by topic author Sohel R
September 2015

Re: multiple campaign with device targeting

Top Contributor
# 3
Top Contributor
Hi Sohel,

Location targeting is a campaign level setting. You can not set it (location) at ad group level.

You have few options here.

The best option will be creating separate campaigns for each country you want to target (bidding, writing country specific ads and optimization will be easy).

You can set your device specific bid adjustments for each campaign.

or

You can create a single campaign and target all the countries you want. You can specify country specific and device specific bid adjustments at campaign level.

https://support.google.com/adwords/answer/1722043?hl=en

https://support.google.com/adwords/answer/2732132?hl=en

Hope this helps,

Deepak

Re: multiple campaign with device targeting

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for your reply. Let I want to promote iphone5 and target usa and uk. now in campaign for the first use keywords ,have any problem if use the same keywords for the 2nd campaign ?

Re: multiple campaign with device targeting

Top Contributor
# 5
Top Contributor
Marked as Best Answer.
Solution
Accepted by topic author Sohel R
September 2015

Re: multiple campaign with device targeting

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
Since you are targeting different Countries there won't be any problem. If you use the same keyword in a AdGroup two times with the same location then they will be considered as Duplicate keywords.

Thanks and Regards
John Paul