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multiple ads in one adgroup

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How does Google decide which Ad to show if I have several Ads in one Ad Group?  Do they compete with each other? 

 

Thank you!

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: multiple ads in one adgroup

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi,

 

Welcome to Adwords Community !

 

In your Adwords Interface you can choose Ad rotation settings depends on your settings Google will show your Ads. With Ad Rotation Settings you set your preference to show your Ads. You can choose from 4 different types of settings which are Optimize for Clicks ( Default Options), Optimize for Conversions, Rotate Evenly and Rotate Indefinitely .

 

Learn more about Ad Rotation Settings from Help Center article.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: multiple ads in one adgroup

[ Edited ]
Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi,

 

Welcome to the AdWords Community.

 

f you have multiple ads in an AdGroup, these ads behave based on Ad Rotation Setting of your campaign.

 

If you have optimization turned on. Google will show them evenly to begin, and then start to favor the one with the highest CTR.
If you have optimization turned off, Google will randomly rotate all the ads, and they should all receive equal impressions.

 

I.e. Optimize for clicks (default setting), Optimize for conversions, Rotate evenly, Rotate indefinitely

 

 You can read more about the Ad Rotation Settings and how they behave here in this link.

https://support.google.com/adwords/answer/112876?hl=en

 

Hope this Helps.

- Prashanth Reniguntala

Re: multiple ads in one adgroup

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Do they compete with each other ?

No, they won't compete each other.

Re: multiple ads in one adgroup

Top Contributor
# 5
Top Contributor
It is always advisable to have more than one ad in each ad group. If you are monitoring your campaign (you should be!) then you can set the ads to rotate indefinitely... then check in once a week and edit the worst performing ad... look to see what elements - calls to action, keywords, etc. your better performers have in common and try to develop new ads to beat the current champions - in this way you can make incremental improvements to your campaign performance.