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mobile and desktop ad same group - use two ads or one?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a small text ad. I want it to display on both mobile and desktop platforms.

 

Should I make two ads, with one marked as mobile friendly, or use one ad?

If I use one ad, should it be marked mobile friendly or not?

 

Thanks in advance,

Neil.

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Neil S
November 2015

Re: mobile and desktop ad same group - use two ads or one?

Top Contributor
# 4
Top Contributor
Well without marking the check box it will appear on every devices with equal preference until you have not opted any bid adjustments.
Opting the check box will give preference to mobile device and give an opportunity to customize messaging specifically to people on mobile devices but at the same time it does not guarantee that the ads will show only on mobile devices, they may appear on computers also.

So either you can opt device bid adjustment or mobile preferred ads.

Regards
Archit, AdWords Top Contributor, Community Profile
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View solution in original post

Re: mobile and desktop ad same group - use two ads or one?

Top Contributor
# 2
Top Contributor
Hi Neil,

It completely depends on your goal.
Suppose if you want to drive customers to your physical store than ofcourse you may create a separate mobile campaign as Call only campaign which will show ads on those devices which are capable to make a call (moible, tablets). This is most effective for local searches.

Else you can use location extension (which will direct the user to reach your store) and call extension to your normal "search network with all features" campaign.

For you first answer,you can not predict which strategy will perform better. So, always try and analyse to check the performance.
Though if you have a mobile optimized website and want to check the performance against the devices, you can first run a normal ad and analyse the performance on devices and then later use bid adjustment for device as per the analysis report.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: mobile and desktop ad same group - use two ads or one?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Archit,
Thank you for taking the time to respond.
I am afraid I did not make myself clear.
I need to know if Google will display an ad marked as Mobile Friendly on desktop devices, or should I have a second ad that is not marked as Mobile Friendly in order to have the ad appear on both devices.
Thanks in advance,
Neil.
Marked as Best Answer.
Solution
Accepted by topic author Neil S
November 2015

Re: mobile and desktop ad same group - use two ads or one?

Top Contributor
# 4
Top Contributor
Well without marking the check box it will appear on every devices with equal preference until you have not opted any bid adjustments.
Opting the check box will give preference to mobile device and give an opportunity to customize messaging specifically to people on mobile devices but at the same time it does not guarantee that the ads will show only on mobile devices, they may appear on computers also.

So either you can opt device bid adjustment or mobile preferred ads.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: mobile and desktop ad same group - use two ads or one?

Top Contributor
# 5
Top Contributor

@Neil S

If there is more than one ad in an ad-group, and at least one of the ads is marked as "mobile friendly" - this will be be the ad which to serve mobile devices.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’