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meaning of negative number in headline field

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# 1
N/A

Upon entering longer headlines, a negative number appears. However, the ad previews show the full string is displayed.

What is the meaning of the negative number?

2 Expert replyverified_user

Re: meaning of negative number in headline field

Top Contributor
# 2
Top Contributor
Simply: that you have one extra character than allowed. (It could be even a dot or the exclamation mark that you are missing in the preview)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: meaning of negative number in headline field

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# 3
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If it is “not allowed” then why does one need to know anything about a number? The field could simply accept no more than the maximum characters and the user would know all they need to know. It seems a waste to bother display numbers that mean nothing more than what could be prevented in the first place. Additionally, if it is not allowed, then why does the preview show the characters that are counted measured as negative numbers?

Re: meaning of negative number in headline field

Top Contributor
# 4
Top Contributor
It's an indication to the user. When the user re-edits the ad-copy / text, he/ she knows how many characters have to be "cropped".
Most advertisers find this a helpful feature.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: meaning of negative number in headline field

Rising Star
# 5
Rising Star
Agreed with @Moshe, even I always find this feature very helpful.
If you have created any adcopy but unfortunately it is exceeding than the defined limit, then you can instantly decide to adjust that text or modify the adcopy rather that first saving it to excel or anywhere else.

Regards
Archit, AdWords Rising Star, Community Profile
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