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manage placement

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# 1
Visitor ✭ ✭ ✭

What is the function of manage placements in ad campaign?

2 Expert replyverified_user

Re: manage placement

Rising Star
# 2
Rising Star

For Display network advertising, some advertisers just want to show their ads to as many people as possible. These advertisers would use Automatic placements and let the software 'choose' where to show their ads.

 

Other advertisers have websites in mind--places on the internet where they think a lot of their prospective customers spend time. These advertisers would use Managed placements so that their ads show only on the websites they're interested in.


Theresa
Google AdWords Top Contributor
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Re: manage placement

Top Contributor
# 3
Top Contributor

Having run your ads on automatic for a while you may also find that some websites produce better quality visitors and you can separate them out and add them to your managed placements - you can then increase the bids for these placements since the visitors are more likely to convert...